BRAND IDENTITY
Atávico: A brand rooted in nature
Atávico makes it easier to return to the origins and recover vitality through healthier, more sustainable habits—good for people and good for the planet.
For its online store launch, the brand needed a complete identity system. Inspired by nature, developed a coherent visual language applied both online and offline, giving Atávico a strong and recognizable presence from day one.
Client: atávico




The brand’s icon draws on an organic pattern that recalls ancient topographic lines—maps of the earth that also resemble the traces left by human touch.










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